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Social Media and Mental Health: Allies or Hidden Enemies?

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In just two decades, social media has evolved from simple platforms for connection to becoming a central part of everyday life. Today, with over 5.24 billion users in 2025 (We Are Social, 2025), these tools influence how we communicate, work, consume, and, especially, how we perceive our own identity. This digital immediacy has sparked an important debate: are social media platforms improving our mental health by providing access to communities and resources, or are they harming it by fostering social comparison, isolation, and anxiety? The purpose of this post, on October 10th, World Mental Health Day, is to critically analyze, based on evidence, both the positive and negative impacts of social media on mental health. At the same time, we observe emerging trends and the role of responsible marketing in this complex landscape. The Growing Influence of Social Media The rise of platforms like Instagram, TikTok, and Snapchat has transformed how users manage their time, attention, and e...
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Welcome to the phenomenon of Ghost Kitchens

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Would you dine at a restaurant that doesn't exist? Welcome to the phenomenon of Ghost Kitchens 🍽️ Imagine opening your favorite food delivery app, ordering a gourmet burger, and having it perfectly packaged and delivered to your door. So far, everything seems normal. But what if I told you that your burger didn’t come from a traditional restaurant? That juicy burger was prepared in a kitchen with no tables, no waitstaff, and no bright signs. It was made in a small industrial space, tucked away between warehouses and empty offices. Welcome to the world of ghost kitchens a concept that is quietly revolutionizing the food industry. These virtual-only kitchens are changing how we think about dining, delivery, and even the very definition of what makes a restaurant. What are ghost kitchens? Ghost kitchens, also known as dark kitchens or cloud kitchens , are professional cooking facilities set up solely for preparing food for delivery. Unlike traditional restaurants, they don’t offer...
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THE EVOLUTION OF RECIPES ON SOCIAL MEDIA: FROM BLOGS TO INSTAGRAM

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Remember when blogs were the place to go to discover recipes full of stories and customs? A place where culinary art was more about personal feelings and experiences than just ingredients. But when did blogs take a back seat and what does this transformation look like? Today, social networks dominate the way we share recipes. In this post, we will discuss this evolution from blogs to posts as well as the advantages they have brought not only for creators but also for users and brands. Will blogs and networks be connected?   We live in a world of constant evolution, where adapting is synonymous with survival. Just a few years ago, blogs were the standard platform for anyone who wanted to share more than just a recipe: a story. Through them, creators shared unique and personal experiences, conveying the cultural richness of each preparation. This approach appealed to food lovers, connecting them not only to the technique but also to the traditions and stories that bring ...
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SUSTAINABLE ARCHITECTURE: THE WORLD’S MOST SUSTAINABLE HOTELS

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Nowadays, where sustainability is no longer a trend but a necessity, the hospitality industry has responded by creating innovative, eco-friendly hotels that offer both luxury and environmental experiences. In honor of Sustainability Day, in this blog post we’ll explore some of the world's most sustainable hotels that are making significant efforts in eco-friendly tourism. 1. SVART HOTEL, NORWAY  Svart Hotel is an example of sustainable architecture; it is located near a glacier in Northern Norway named Svartisen. The hotel is "energy-positive," meaning that it produces more energy than the consumption rate. Furthermore, it is designed with materials and construction techniques that minimize its footprint on the natural environment and has implemented local methods from Norway. Additionally, Svart Hotel pays strong attention to the commitment of food sustainability by partnering with local producers. Besides this, the hotel is beaver in structure and can give a 360º view o...
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The return of Victoria’s Secret: a reinvented dream

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 Fashion is like that one friend who lives away and, even after calling her every day, you feel as though she’s always living a new life and you can never catch up with her. Maybe a little far off from the topic, but to me, an on-point analogy either way. It’s a glitter-filled world, at least to those blind enough to think it. You really have to love it to live it, if you know what I mean. Even in a sad industry like this one, very few events have taken the world on like the Victoria’s Secret Fashion Show. For years, it was the pinnacle of glamour, the Formula One of heels and lingerie. I remember being little and watching the whole forty minutes of it without missing a single girl. The year Blanca Padilla was on it, I felt the same way I do when I see Chris Hemsworth with Elsa Pataky, proud to be Spanish. Whatever the case may be, it was filled with controversy, and lots of it. After many years absent and millions of hearts crushed, VS made a comeback this past week. But I wouldn’...
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