Inside a marketer's mind

    When we talk about Black Friday, the typical image that comes to mind is queues outside electronics, sports, video game, or beauty stores. But the situation is changing: fashion has gone from being secondary to becoming the star of the show on this day. Clothing, accessories, and the fashion world itself are also joining this campaign with gusto. Why should we look at it from a fashion perspective? Because behind every sale, every discount strategy, every click, there are trends, consumer behaviors, and increasingly relevant issues such as sustainability. Black Friday in fashion is no longer just about “buying cheap”; it's also about knowing how and why we buy. In this article, I'm going to talk about what this big date means for the fashion industry from four points of view: brand-fashion trends for Black Friday (how brands prepare), the rise of online/mobile fashion, the challenge of returns, and the ethical/sustainable dimension that is gaining ground. Based on th...

Black Friday has become one of the most important shopping events in the world. What started as a single day of discounts in the United States is now a global phenomenon that influences businesses, customers and entire markets. For companies, Black Friday is not only about offering big discounts, but it is also a key moment to use analytics, improve marketing strategies and understand customer behavior. In this article, we will explore the history of Black Friday, why it is important for businesses and how data and marketing help companies succeed during this intense shopping season. A Short History of Black Friday Black Friday takes place the day after Thanksgiving in the United States. Traditionally, this day marks the unofficial start of the Christmas shopping season. The name “Black Friday” has several explanations. One popular story says that the term was used by police in Philadelphia in the 1960s to describe the heavy traffic and crowded streets during the shopping rush. Another...

  Victoria's Secret Fashion Show 2025       INTRODUCTION The return of the Victoria's Secret Fashion Show in 2025 marks an important milestone for this iconic brand. It is not just about coming back with more glamour, wings, and catwalks, but doing so with an awareness of the new social and media context. For years, the show was linked to fantasy and traditional standards, which many people praised and others criticized for its lack of diversity and realism. In 2025, the organization has presented a much more revamped marketing strategy, combining the show with other types of music and narratives of inclusion to connect with a broader and more demanding audience. This blog aims to analyze how its marketing strategy has worked this year, the tactics it uses, and the messages it sends to see how effective its commitment to inclusion is.       DEVELOPMENT è The context relaunch and marketing strategy After a five-year hiatus from fashion sh...

  I think we all know the clothing firm Zara, belonging to the Inditex group, is a very broad firm and is present in many outlets both physical and online. Its latest bet is the sale of second-hand clothes, they have the challenge of extending the life of Zara’s garments, basically as the Vinted application (application used for buying and selling clothes of any brand, firm or type of clothing, without having a specific firm) what Zara wants now is to give customers the ability to sell clothes that no longer use but is in good condition and thus be able to get extra money, or also to be able to buy clothes from Zara at a better price and perhaps to acquire products that you understand are at a higher price and thus at a more affordable price, or even to get iconic garments from other seasons that you could not buy at the time and now you have the possibility of acquiring it and even at a better price than it was at the time.   HOW WILL THEY MANAGE TO ...

Technology is a very useful tool in our daily lives and is increasingly implemented in more and more sectors to take advantage of its benefits and is applied in many of the processes, services and products that we use every day. In the following post we are going to talk about technology and how it is evolving in some sectors, as for example in the fashion industry since it is a very traditional sector but over the years it has changed.   SMART TECHNOLOGY IN WAREHOUSING AND SHIPPING As in many other sectors, technology is being implemented at great speed because, as in the case of the fashion sector, it offers us great ease in processes such as the organization of stock and shipments of products from the warehouse. Traditional logistics centers that used to have a large volume of garments and a high customer demand, have now become centers with less stock, but with very intelligent facilities and, in addition, spending much less energy. Companies are learning more and m...