Inside a marketer's mind

The new Bernabeu began to be built in 2019 and is expected to be finished by the end of 2023, the works have been delayed a lot due to the problems that have occurred during these years as the Covid, or as the war in Ukraine (in the latter there was not a halt of the works as with the Covid, but if it influenced the cost of the remodeling of the field was even more expensive, increasing by 200 million euros to the old budget).    The cost of this new stadium will be around 800 million euros. The inauguration is scheduled for the 2023-2024 season. With this new stadium, Real Madrid is looking to expand its capacity to about 89,000 spectators. To get a new equipment, to give it a more modern look with a very futuristic and technological exterior, and to be the first major soccer stadium with a great 360º spectator experience. But apart from all this, what Real Madrid is looking for with the stadium is to gain and expand its annual profits and make the most of the new stadi...