Inside a marketer's mind

  Depopulation is a highly topical and difficult-to-solve problem that has gained great social and political interest in the last five years. Understanding its causes and consequences is a necessary task in order to be able to propose possible solutions. In this post we will talk about the emptying of Spain, depopulation and how marketing can help us to put an end to this important problem for rural dwellers. Most of the inhabitants of the less developed regions give up their life in rural areas to move to the city, with the aim of having a better economy but not a better quality of life. This leads to the depopulation of certain areas, causing them to disappear in a short period of time. This is due to the fact that the population is concentrated in large cities such as Madrid, Barcelona, some cities on the Mediterranean coast, islands, the Basque Country and Andalusia. In contrast, many places in the interior of the peninsula are suffering from depopulation; 42% of rural municipa...

  Have you ever thought about why brands chase you on your social networks? Hawkers is a Spanish brand of sunglasses founded by two young brothers from Alicante, had a large capital increase in less than three years that represents one of the best examples of growth and commercial success achieved through Big Data. Their success could be due to the complete and congruent use of digital environments and their measurement tools, adapting traditional marketing, communication and public relations knowledge to them, this has allowed them to generate very efficient communication and sales strategies.  In this post we are not only going to talk about a case of relevant technological implementation but also, we will investigate the keys to the success of the Hawkers brand. A Spanish company dedicated to the online marketing of sunglasses and a clear example of young startups. Starting from a very small investment, it will quickly achieve a high level of capitalisation and sales, build...

  We all know that tourism is a fundamental pillar of the economy of Spain and several other countries. Not only does it have a great impact in terms of income, but it also generates many jobs in the tertiary sector. Before we start, let´s define what tourism marketing is, which actions are the most used and why it is so important. DEFINITIONS AND RELEVANT DATA What exactly is tourism marketing then? It can be characterised as a marketing strategy that uses a detailed marketing plan and marketing strategies to advertise tourism-related locations, hotels, transportation, and other goods and services. Travel is no longer offered as a straightforward tour or all-inclusive package these days. This company uses tourism marketing to diversify its offer and cater to the needs of each customer because consumers want to try new things and feel new experiences. The information must also be updated for COVID-19 to reflect a new reality that is based on the security and confidence of the trave...

There are many ways to learn: reading, studying, working… However, we usually forget one of the most significant: listening (which is, also, one relevant skill in the business world). In this post we have the opportunity to listen to Pau, a digital marketing professional, in the interview format.   Pau, whose real name is Pablo Rodrigo, has been working as a digital marketing consultant for more than 10 years. He has studied multiple academic training in which the audiovisual communication degree, digital marketing master, electronic commerce master, master in Personality Profiling and Negotiation and master in non-verbal behavior and credibility analysis stand out. Previously, he worked as a journalist, sales force member and director in several associations. Before start I would like to explain the text’s structure. At the beginning we are going to know more about Pau, following we will discover some things about his professional career and finally his point of view and some ...