Inside a marketer's mind

Would you dine at a restaurant that doesn't exist? Welcome to the phenomenon of Ghost Kitchens 🍽️ Imagine opening your favorite food delivery app, ordering a gourmet burger, and having it perfectly packaged and delivered to your door. So far, everything seems normal. But what if I told you that your burger didn’t come from a traditional restaurant? That juicy burger was prepared in a kitchen with no tables, no waitstaff, and no bright signs. It was made in a small industrial space, tucked away between warehouses and empty offices. Welcome to the world of ghost kitchens a concept that is quietly revolutionizing the food industry. These virtual-only kitchens are changing how we think about dining, delivery, and even the very definition of what makes a restaurant. What are ghost kitchens? Ghost kitchens, also known as dark kitchens or cloud kitchens , are professional cooking facilities set up solely for preparing food for delivery. Unlike traditional restaurants, they don’t offer...

Remember when blogs were the place to go to discover recipes full of stories and customs? A place where culinary art was more about personal feelings and experiences than just ingredients. But when did blogs take a back seat and what does this transformation look like? Today, social networks dominate the way we share recipes. In this post, we will discuss this evolution from blogs to posts as well as the advantages they have brought not only for creators but also for users and brands. Will blogs and networks be connected?   We live in a world of constant evolution, where adapting is synonymous with survival. Just a few years ago, blogs were the standard platform for anyone who wanted to share more than just a recipe: a story. Through them, creators shared unique and personal experiences, conveying the cultural richness of each preparation. This approach appealed to food lovers, connecting them not only to the technique but also to the traditions and stories that bring ...