PEPSICO REINVENTS ITSELF: KEY POINTS OF THE NEW REBRANDING
In the world of marketing, what may seem to many as a simple logo change is actually a true statement of intent. The use of a new colour or a more modern font carries with it a background that aims to reflect what a company wants to be. This is the case with PepsiCo , which last week unveiled its new corporate rebranding to the world after 25 years . This rebranding has been developed by the parent company, PepsiCo, which brings together a portfolio of more than 500 globally recognised brands , from Lay's and Quaker to Gatorade, Doritos and Cheetos. This is not only an attempt to change the company's aesthetic, but also a strategic move that aims to reclassify its corporate positioning. The purpose of a redesign This past October, PepsiCo announced the brand's new visual identity on social media with a clear message: ‘Uniting all our brands under a common purpose.’ One of the highlights was the presentation of the company's new logo, which features a more modern, clea...