Fashion in Black Friday
When we talk about Black Friday, the typical image that comes to mind is queues outside electronics, sports, video game, or beauty stores. But the situation is changing: fashion has gone from being secondary to becoming the star of the show on this day. Clothing, accessories, and the fashion world itself are also joining this campaign with gusto. Why should we look at it from a fashion perspective? Because behind every sale, every discount strategy, every click, there are trends, consumer behaviors, and increasingly relevant issues such as sustainability. Black Friday in fashion is no longer just about “buying cheap”; it's also about knowing how and why we buy. In this article, I'm going to talk about what this big date means for the fashion industry from four points of view: brand-fashion trends for Black Friday (how brands prepare), the rise of online/mobile fashion, the challenge of returns, and the ethical/sustainable dimension that is gaining ground. Based on th...