Inside a marketer's mind

Tak ing care of our environment has become a priority for all of us. It is not only something that companies should w orry about, is a problem which must be fixed by the cooperation of people, companies, and governments. There are so many activities that are causing serious impact on our planet, and tourism is not an exception. In fact, tourism has been one of the most polluting industries in the world. It represents 8% of the global emissions. The 12% of that emission corresponds to airplane trips, but it is expected to grow until 40% in 2025. Also, planes emit 600 tunnels of CO 2  at year, which implies 3% of the emissions around the world and 75% of the tourism transport. Probably, you would think the best option is to avoid as far as possible to remove the plane trips for tourism and let only the planes for the business. But this is not that easy as it seems, because tourism requires airplanes to ensure that customers are going to have the best experience, and travel agencies a...

The new Bernabeu began to be built in 2019 and is expected to be finished by the end of 2023, the works have been delayed a lot due to the problems that have occurred during these years as the Covid, or as the war in Ukraine (in the latter there was not a halt of the works as with the Covid, but if it influenced the cost of the remodeling of the field was even more expensive, increasing by 200 million euros to the old budget).    The cost of this new stadium will be around 800 million euros. The inauguration is scheduled for the 2023-2024 season. With this new stadium, Real Madrid is looking to expand its capacity to about 89,000 spectators. To get a new equipment, to give it a more modern look with a very futuristic and technological exterior, and to be the first major soccer stadium with a great 360º spectator experience. But apart from all this, what Real Madrid is looking for with the stadium is to gain and expand its annual profits and make the most of the new stadi...

  Halloween is an Anglo-Saxon tradition established in Spain. Like other dates, it is used to execute marketing campaigns or strategies. Depending on what the advertising agency offers, getting involved in a Halloween marketing campaign can be fun or not. The word Halloween is an acronym of the English expression "All Hallow's Eve", which literally means "All Hallow's Eve", which is why it is celebrated on October 31. This festivity is a prelude to our traditionally religious feast in honor of the dead. On Halloween night the dead are other people, and they are the bad guys, the ones that seem to terrorize us, the ones that will be the protagonists of our worst nightmares... In short, although Halloween is not a traditional Spanish holiday, we receive it with great enthusiasm. On this festivity, children usually go from “door to door” asking for candy and if they don't receive it, they make a joke of those who opened the door (although in Spanish, th...

  Depopulation is a highly topical and difficult-to-solve problem that has gained great social and political interest in the last five years. Understanding its causes and consequences is a necessary task in order to be able to propose possible solutions. In this post we will talk about the emptying of Spain, depopulation and how marketing can help us to put an end to this important problem for rural dwellers. Most of the inhabitants of the less developed regions give up their life in rural areas to move to the city, with the aim of having a better economy but not a better quality of life. This leads to the depopulation of certain areas, causing them to disappear in a short period of time. This is due to the fact that the population is concentrated in large cities such as Madrid, Barcelona, some cities on the Mediterranean coast, islands, the Basque Country and Andalusia. In contrast, many places in the interior of the peninsula are suffering from depopulation; 42% of rural municipa...

  Have you ever thought about why brands chase you on your social networks? Hawkers is a Spanish brand of sunglasses founded by two young brothers from Alicante, had a large capital increase in less than three years that represents one of the best examples of growth and commercial success achieved through Big Data. Their success could be due to the complete and congruent use of digital environments and their measurement tools, adapting traditional marketing, communication and public relations knowledge to them, this has allowed them to generate very efficient communication and sales strategies.  In this post we are not only going to talk about a case of relevant technological implementation but also, we will investigate the keys to the success of the Hawkers brand. A Spanish company dedicated to the online marketing of sunglasses and a clear example of young startups. Starting from a very small investment, it will quickly achieve a high level of capitalisation and sales, build...