Inside a marketer's mind

Who has never dreamt of having their products or services known all over the world? If I told you that this dream could come true, would you believe me? You heard right that dream is possible, and it's called marketing. That famous word "marketing", but what is it really mean? In a nutshell, we can say that marketing is providing the customer with what they need in order to satisfy their needs.   Within marketing there are different ways to achieve your goals, but today we will talk about digital marketing.    Digital marketing is the application of marketing strategies carried out in digital media. All the techniques of the off-line world are imitated and translated into the online world. In the digital sphere new characteristics appear such as immediacy, the irruption of social networks and tools that allow us to make real measurements.     In nowadays consumers are able to search for what they want thanks to the power of search engines (Google, Yahoo, Bi...

Have you ever think about how marketing can help to a company and the influence on increasing the effectiveness of product promotion and their role to reduce problems within the organization? Today we will discuss some aspects of marketing theory, more specifically the marketing mix and we will show the example of the particular case of Coca-Cola.   To start discussing about marketing strategies, first we need to have a clear idea about what marketing is. Marketing is known as "the science and art of exploring, creating and giving value to satisfy the needs of a for-profit target market. Marketing identifies unsatisfied needs and desires. Define, measure and quantify the sized of the identified market and the potential profit", Philip Kotler. The word marketing has been used for a few years, but the activity has been carried out for a long time. Marketing is divided into strategic marketing and operational marketing, the first one being in charge of long-term strategies and t...

Hello readers! How are you all doing? I really hope you are doing great and enjoying our first posts in this classroom blog.   Today I’ll be talking about brands and campaigns. Surely all of us are aware of what marketing or communication campaigns are; brands and companies use them to promote their products and to attract their target. The main objective of advertising is communicating the advantages of what is being sold, so that the consumer can find the product useful and valuable.  But nowadays, spots and any other kind of marketing campaign in general aim to achieve and deeper connection with prospect customers and, also, to settle the brand’s image as they want it to be perceived.  Campaigns are clearly an excellent way to create brand awareness and to reinforce the corporate strategy towards the market. In the past, campaigns and all kind of commercial actions weren’t as important as right now, this is due to that in our days if you don’t have media presence you a...

Technology continues to advance at great speed, and with it, mobile applications are becoming more and more powerful in today's world. In Spain there are more than 26 million operational mobile phones and more than 2,700 new Apps are launched every day. In like manner, more than 4 million downloads of mobile applications are made per day. According to a Statista study, it is confirmed that approximately 70% of online shoppers in Spain made purchases from their mobile devices during 2020. This figure represented an increase of three percentage points with respect to the proportion registered the previous year and also meant, the highest percentage of the last seven years. Statista 2 July 2021 Users who made purchases through mobile devices in Spain 2014-2020   Due to this phenomenon, we could say that Apps are one of the most important advances in the history of technology, since it is integrated into our lives and its use has completely transformed human relationships. For this rea...

  Since 1972, we celebrate the International Day for Conservation of Nature on 18th October. The history behind this date remotes to 16th March 1972. That day, while he was exiled in Madrid, Spain, the Argentinian general Juan Domingo Perón, wrote a letter to Kurt Waldheim, who was secretary from the UN (United Nations). In that letter the general said: “it´s been the time to every nation and government to raise awareness of the suicide walk that human had undertaken through the atmosphere and planet pollution, the waste of natural resources, the unstoppable growth of the population and the technology overestimation. Is necessary to revert this situation through an international join action”. UN reply to the letter set up 18 th October each year as the International Day for Conservation of Nature. The main objective of this initiative is promoting the environmental responsibility for protect and care for, green areas, flor and fauna… which are threatened for many different c...