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Technology is a very useful tool in our daily lives and is increasingly implemented in more and more sectors to take advantage of its benefits and is applied in many of the processes, services and products that we use every day.
In the following
post we are going to talk about technology and how it is evolving in some
sectors, as for example in the fashion industry since it is a very traditional
sector but over the years it has changed.
SMART TECHNOLOGY IN WAREHOUSING AND
SHIPPING
As in many other
sectors, technology is being implemented at great speed because, as in the case
of the fashion sector, it offers us great ease in processes such as the
organization of stock and shipments of products from the warehouse.
Traditional
logistics centers that used to have a large volume of garments and a high
customer demand, have now become centers with less stock, but with very
intelligent facilities and, in addition, spending much less energy.
Companies are
learning more and more every day about technology and its functionalities, and
this has made it possible to make predictions, such as knowing the demand for
products each month or each season and which product will be the best seller.
Also in
logistics centers, human resources have been modified and have incorporated
engineers and data technicians or specialists in technology and logistics
software.
As an example of
a super technological company in this process is Amazon, although we can also
talk about the Spanish company Inditex, specifically Zara, which belongs to
this group. This brand has a very advanced logistics platform that allows its
customers to know the status of their order, from the moment it leaves the
warehouse until it is delivered to their home or picked up at the store.
BIG DATA: INFORMATION AT THE SERVICE
OF PERSONALIZATION
In relation to
the above, let's talk about the use of Big Data, another tool that has
contributed to the evolution of the sector and through which we can analyze,
for example, customer tastes, consumption habits, ...
In this way, the
big brands have gone from having a large amount of generic garments to having
much less stock, but much more variety of products. In this way, brands can
cater to the tastes of much more public and adjusted to their consumption
habits.
Thus, brands are
betting on the personalization or segmentation of their public to offer them
tailor-made garments.
Thanks to
technology, we can see that many fashion chains sell different products
depending on the geographical area of each store, since, depending on the
neighborhood, city or even the country, customers' tastes are different.
Another
advantage that companies have is that thanks to the Big Data information
system, smaller companies have been created that focus exclusively on highly
personalized customer service.
In the article
we relied on, we found two examples of companies that apply digital
intelligence in the process of customer personalization:
"Two
interesting examples are Fashiop or Lookiero, which are based on a business
model in which, through a remote personal advisor, they send to the customer's
home a selection of clothes that fit their personal tastes and analyzed needs.
The customer looks at the clothes, keeps the clothes he/she wants and returns
the rest at no cost."
(Cámara Valencia)
Nowadays,
customers value very positively that the company knows their habits, thus
creating a bond of closeness and trust. In the same way, the company takes
advantage of this closeness to continue analyzing other factors about its
customers' purchases and, with this information, further improves customer
loyalty.
FASHION STORES WITH 'SMART'
TECHNOLOGY
Nowadays, not
only garments or storage processes are smart, but also clothing stores are
smart. We can already see in the fitting rooms of some stores a tactile device
with which we can ask a worker for another size or, if you prefer, a different
article.
Another of the
additions that we will see in a short time is that thanks to Virtual Reality,
customers will be able to see the garments in the form of a virtual projection
and will be shown as a catalog, garments that are not in the store.
Another change in the concept of physical stores is the possibility of buying and leaving without having to carry any garment. The idea is that the physical store will be used simply to check which garment we like and if it fits us, and then from the same store we can make the purchase through a device and wait for it to arrive home days later. We could say that the store would be a simple display or fitting room, but the purchase channel would be the Internet, with a much more convenient process for the buyer.
THE METAVERSE
If we talk about
technology and intelligence in the fashion sector, we cannot forget a new
concept that has a very important role in this sector.
We are talking
about the Metaverse, which is and we discovered a very interesting example.
It is a new
virtual and three-dimensional (3D) ecosystem in which users can interact with
each other, work, play, study, carry out economic transactions, among many
other possibilities.
The young
fashion brand of the Inditex group, has decided to bet on digital innovation
with a collection of virtual clothing with which users can dress their avatar
with the brand's collection, mainly oriented to the Z generation.
As pointed out
in the article that we take as reference:
"You will be able to create an avatar to use in your journey through the metaverse and other virtual reality platforms, being able to create your avatar for free. Of course, you must create a personal account to start using it.
Its system is oriented to customization. That is, although it allows you to create an imaginary avatar from scratch, its big bet is to allow users to become avatars in their own image and likeness. To do this, you must upload a photo of your face for the platform to scan your features and create a 3D avatar similar to you, and once created you can make it up, comb it, and of course, add clothes and accessories, and from March, you can also use in your avatar the new Pull&Bear collection to use your avatar in the different compatible platforms."
(Artículo)
Ruiz, A. (2020, 9 julio). Tendencias tecnológicas
en el sector de la moda. Tecnología
para los negocios. Recuperado 11 de octubre de
2022, de
(Metaverso)
Santander. (2022, 23 septiembre). ¿Qué es el
metaverso y qué oportunidades ofrece?
Recuperado 11 de octubre de 2022, de
y juegos propios. Marketing 4 Ecommerce - Tu
revista de marketing online para e-
commerce. Recuperado 11 de octubre de 2022, de
Comentarios
In fact , this summer one Shein´s shop was opened in Barcelona based on this concept.
People didn’t accept this modality of buying clothes and they were annoyed.
I copy the new which was published on the 30th of June so that you can read the opinions of people https://www.niusdiario.es/espana/catalunya/20220630/centenares-personas-cola-tienda-shein-barcelona-sin-saber-no-pueden-comprar-ropa_18_06897464.html