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We know
that this weekend is Black Friday and that we are all going to be ready to
make several purchases at a good price. So, let's dedicate
today's post to know what we don't know about this
“Special Day”.
What is
Black Friday?
It
consists of a retail phenomenon that produces a great rise in the
income of businesses.
It has its
origin in the United States. It is always celebrated on the last Friday of
November, the day after Thanksgiving. It all starts in the 60s, coinciding with a time
when U.S. retailers wanted to increase their sales during the holidays.
The name
was coined in the 60s in Philadelphia, United States. It was how the cops
described the city's traffic chaos when hordes of suburban shoppers and tourists
flooded into the city in advance of the big Army-Navy football game held on
that Saturday every year and the increment of sales in
the shops the day after Thanksgiving.
The term
"Black Friday" spread throughout the country in the 70s. Little by little this term spread to become a world
reference.
Another
origin that is said to have this term is because of the red numbers that many companies had in the
businesses accounting spreadsheets; it was noted that this weekend the numbers went
from being red to black simply in a day.
The fact
that there are discounts does not mean that there will be losses. On the contrary, in this case sales volume
are skyrocket and is beneficial to Retailers.
But
Lookout! Be careful with Black Friday fraud.
In United
States, price reductions are very real and obvious, but however,
here in Spain and Latin America they are not even comparable. Since these
locations decided to adopt Black Friday there are many problems arising with
this sale as many companies take advantage of the occasion to raise
prices weeks before this date and then lower them on Black Friday and make it
seem like they are giving good offerings. It is essential
to know the official price of the product, the history and trajectory of
prices of an item and compare between retailers to obtain accurate
information. Don’t be surprised after
doing your research that you might find lower prices on the same article
depending on the different companies.
Another concept that is also closely related to Black
Friday is Cyber Monday which is the Monday after
Black Friday weekend and many of the businesses extend their
discounts to this day.
After knowing all of this we have informed ourselves
very well for this year’s Black Friday Sale here in Spain starting on November
25, although as you already know the sales do not usually start on this day, from the beginning of the month we can already see many
discounts. Many brands prefer to
distribute discounts throughout the month instead of concentrating on the same day or weekend.
We will find discounts in practically all sectors:
fashion, toys, sports, technology, or home, among many more. In
addition, shops offer the possibility to return
your purchases beyond January 6, 2023, and some might even extend their return
policy until February. This way these retailers seek to encourage purchases and
advance Christmas shopping without being afraid of not having enough time to
return an item.
According to a Web loyalty study on this year's Black
Friday, it says that spending online purchases will
increase by 25% compared to 2021, despite the crisis and inflation that we are experiencing.
In Spain more than 1,000 stores are added to this “Sale”.
Let's make a review of the companies that have already
announced their Black Friday plans for this year:
- Amazon: they usually start a few days before; Pre-Black Friday begins on 20th of November.
- Media Mark: have advanced most on their website we can already see many discounts on televisions, computers, appliances, technology, Skates... This year they will end their discounts with Cyber Monday.
- El Corte Ingles: All departments are added to the discounts. They will start in physical stores on the 25th, but like every year the discounts will begin on the web from 22.00 hr. on the 24th and will end with Cyber Monday.
- Fnac: they have announced that they will have discounts of up to 50% on all their categories.
- Inditex (Zara, Stradivarius, Pull&Bear, Bershka, Oysho, Massimo Dutti y Zara Home): As they have been doing for a few years now, Black Friday will reach their Applications at 20.00 hr. and then to their websites at 22.00 hr. on the 24th of November. However, to its physical stores not until the 25th. The campaign will last 24 hours as in previous years.
Many of these companies and many others apart from
the discounts have other advantages that we
can benefit from such as:
- Free shipping: if you are one of the people who hates queuing, crowds and loading with purchases, you have the perfect excuse to buy online and at the same time eliminate Shipping costs.
- Returns: Many of the businesses that offer Black Friday increase their Return deadlines until February and so we can take advantage to make Christmas purchases at a better price.
- Subscribe to their newsletter: being subscribed to your favorite stores is no nonsense since we can count on many advantages such as exclusive discounts for members who start member sales and even earlier discounts exclusive to you.
TIPS: Easy ways to get discounts on Online Black
Friday Deals:
Make a Black Friday wish
list organized by priority.
Install a price tracker /
coupon finder to get the best online Black Friday deals.
Make sure you’re signed up
for store emails in advance.
Become a member of your
favorite stores loyalty program if offered.
Buy discounted gift cards
in advance to save up to 25% on Black Friday prices.
Fill up that shopping cart
early and wait for better deals on Cyber Monday.
Use a reward credit card
for extra kickback for Black Friday deals Online.
REFERENCES:
¿Qué es el Black Friday?
Orígenes y consejos -. (2021, November 22). Vivamovil.tv.
https://vivamovil.tv/que-es-el-black-friday/
Qué es el Black Friday:
Origen e historia | Casa del Libro. (n.d.).
Casadellibro.
https://www.casadellibro.com/black-friday-que-es-origen-historia
González, R. (2022,
November 16). Black Friday 2022: fechas, cuándo empieza, qué día
es, horarios y cuándo
acaba. Diario AS. https://as.com/actualidad/black-friday-
2022-fechas-cuando-empieza-que-dia-es-horarios-y-cuando-acaba-n/
20minutos. (2022,
October 13). Las rebajas del Black Friday 2022 llegan a España:
fechas y condiciones para
acceder a las ofertas. Www.20minutos.es - Últimas
Noticias.
https://www.20minutos.es/noticia/5068357/0/las-rebajas-del-black-
friday-2022-llegan-a-espana-fechas-y-condiciones-para-acceder-a-las-ofertas/
Black Friday 2022 - Las
mejores ofertas en España. (n.d.). ES. Retrieved
November 21,
2022, from https://black-friday.sale/es/
A.P.
Comentarios
This is an excellent marketing strategy, because in many cases you do not have anything in mind to buy but with the excuse of Black Friday, you end up buying something extra.
I personally love this day and compare in advance the different sales offered by stores, especially Zara.
Great post!
What I also think is that you have to be very careful because you get very old products that are already worth the price it is worth, or also put a discount that really is not, so if they give everything with much truthfulness will be fine, but if you try to cheat I think it goes against ethics and tednria to have consequences.
The truth is that I am not usually a buyer at this time of Black Friday, because I also believe that it does not benefit either the consumer or the worker because they are more hours and more exhaustion,
it is true that there are companies that do use Black Friday well, and do not try to deceive the consumer, but make real discounts to help consumers, and more in the Christmas season.
Do you buy during Black Friday? I admit that sometimes I fall
At first, BlackFriday was celebrated for one day. After a few years, this celebration has been extended and there are discounts for a week. One of the problems that has generated the large number of people who buy during these days is that brands take advantage and do not make super discounts as in its beginnings. Even so, I think it is an opportunity to buy some items that during the rest of the year are kept at a high price.
I personally love this day because I take the opportunity to buy products for me and my family.