Inside a marketer's mind

Nowadays, where sustainability is no longer a trend but a necessity, the hospitality industry has responded by creating innovative, eco-friendly hotels that offer both luxury and environmental experiences. In honor of Sustainability Day, in this blog post we’ll explore some of the world's most sustainable hotels that are making significant efforts in eco-friendly tourism. 1. SVART HOTEL, NORWAY  Svart Hotel is an example of sustainable architecture; it is located near a glacier in Northern Norway named Svartisen. The hotel is "energy-positive," meaning that it produces more energy than the consumption rate. Furthermore, it is designed with materials and construction techniques that minimize its footprint on the natural environment and has implemented local methods from Norway. Additionally, Svart Hotel pays strong attention to the commitment of food sustainability by partnering with local producers. Besides this, the hotel is beaver in structure and can give a 360º view o...

 Fashion is like that one friend who lives away and, even after calling her every day, you feel as though she’s always living a new life and you can never catch up with her. Maybe a little far off from the topic, but to me, an on-point analogy either way. It’s a glitter-filled world, at least to those blind enough to think it. You really have to love it to live it, if you know what I mean. Even in a sad industry like this one, very few events have taken the world on like the Victoria’s Secret Fashion Show. For years, it was the pinnacle of glamour, the Formula One of heels and lingerie. I remember being little and watching the whole forty minutes of it without missing a single girl. The year Blanca Padilla was on it, I felt the same way I do when I see Chris Hemsworth with Elsa Pataky, proud to be Spanish. Whatever the case may be, it was filled with controversy, and lots of it. After many years absent and millions of hearts crushed, VS made a comeback this past week. But I wouldn’...