Snapchat is dressed in horror: the new Halloween 2025 filters that are sweeping the social media world.

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Every October, the Snapchat platform becomes the epicentre of digital fear. With the arrival of Halloween, the app launches new filters and lenses that transform every selfie into a scene straight out of a horror film. In 2025, it continues the tradition and stays true to form by releasing its new collection to honour this holiday, combining visual effects, 3D animations and interactive experiences with augmented reality. 


The magic of Halloween filters:


Halloween filters are now known worldwide and eagerly awaited by millions of users every year. This year, the app's creators have outdone themselves and launched a series of effects that combine virtual make-up, ghostly settings and interactive elements.


Users can transform themselves into ghosts, witches, zombies, or even creatures inspired by urban legends. One of the new features of this release is that the effects are not only applied to the face, but can also interact with the environment, thanks to improvements in Snapchat's augmented reality engine.


The most popular filters:


In 2025, Snapchat has surprised its users with a collection that combines the classic and the innovative. Some of the featured filters are:


1. Fire Skull Lens 

This is one of the favourites of the season. It transforms the user's face into a skull covered in blue or red fire, with realistic animations that follow every facial movement. In addition, the effect adapts to the lighting of the environment, creating a sensation of real fire.


2. Witch Lens 

A classic that never goes out of style. This filter adds a hat, dark makeup, glowing eyes, and a stormy background. The 2025 version includes the addition of a ‘cast a spell’ animation when you smile or wink, causing flashes of energy and green smoke to appear. 


3. Ghost Lens 

Some opt for a more subtle but spooky option, such as this filter. It creates a translucent silhouette with a misty halo.


4. Pumpkin Portal 

This filter is characterised by its fully interactive experience, in which pointing the camera at a flat surface opens a pumpkin-shaped “portal” that leads to a world developed with augmented reality.


5. Zombie Selfie 

This spooky lens allows you to add makeup settings such as greyish skin, wounds, glassy eyes, or even a foggy setting. What's more, if you open your mouth, the filter reveals rotten teeth or even lets out a bloodcurdling scream.



How to find and use the new filters:


To try out these filters and many more, just follow a few simple steps. 

1. Open Snapchat and go to the main camera. 

2. Tap the smiley face icon (to the right of the take photo button) to access ‘Lens Creator’. 

3. Type ‘Halloween’ in the search bar. 

4. Explore the Halloween 2025 section, where you will find subcategories of different types of filters. 

5. When you find the filter you want to use, simply tap on it and start recording a video or taking a photo.


If you want to save your favourite filters for another time, share them with your friends, upload them directly to your story or publish them in Spotlight, you can do so in a matter of seconds.


Advances in augmented reality:


What stands out every year on the Snapchat platform are the improvements in augmented reality. This application integrates new tools based on artificial intelligence to better recognise each user's features and adapt lighting and effects in real time.


For example, if you are filming in a dark place, the ‘Ghost Lens’ filter intensifies supernatural lights, or if you are outdoors with the ‘Fire Skull’ filter, the brightness of the fire is adjusted according to the sunlight.


In addition, some effects include synchronised sounds and music, adding to the terrifying atmosphere. If you use headphones, the result can be surprisingly realistic.


A creative and participatory community:


Through the Lens Studio tool, Snapchat wants to take advantage of the opportunity to highlight independent filter creators. In 2025, several digital artists have launched effects inspired by horror films, video games, and urban legends.


The community's reaction has been very positive, as evidenced by the creation of the hashtags #SnapHalloween and #SpookyLens2025 to show their acceptance of these lenses. These hashtags have accumulated millions of views on Spotlight and TikTok, where many users share their spookiest creations.


Some brands have even wanted to join in on the Halloween craze and have decided to launch their own sponsored filters.


Why we encourage Halloween filters:


Halloween has always been considered a very important holiday for young people, but times are changing and we have to adapt to what is coming. That's what Snapchat has done by releasing filters to celebrate this day, allowing the community to experiment with scary things without leaving the comfort of a screen.


This platform strikes the perfect balance between horror and humour, which is how it manages to become a trend year after year.


Evolution over the years:


The first filter created for this holiday was a zombie filter in 2015. They have continued to innovate and have finally arrived at what we know today.


Snapchat has come a long way in creativity and technology. All this is due to the combination of realistic animations, interaction and personalisation, which has made Halloween its flagship event.


Every year, it surprises its users with the innovations it manages to bring out, so they are already beginning to wonder what creative ideas it will present for 2026.


Conclusión:


Through its Halloween event, Snapchat is not trying to differentiate itself from others, but rather to provide an immersive digital experience that combines art, technology and fun.



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