Inside a marketer's mind

Dear readers, today we are facing one of the phenomena that brings in the most revenue for e-commerce companies today. This is not something that has been happening for a long time, because its presence has been growing as time went by, technologies advanced and society became (and is becoming) more and more consumerist.    As many of you already know, we are talking about Cyber Monday. Many of you may have thought that I was referring to Black Friday, but from my point of view this phenomenon does not act so much on e-commerce (which is also true), but rather on physical business. Like most of these phenomena, it was born in the United States in 2005. It is said that these offers came about because there were many families who did not have internet at home and could not travel, and that is why they took advantage of Monday to shop from work. I cannot confirm its veracity 100%, but it has all the logic in the world. Both companies and users benefit. Apart from that, there are ...

In this article we will discuss an interview with Frances Haugen, a computer engineer and former Facebook employee. She has leaked information about the company that could do her a lot of harm. In this post we are going to see how ethical a social network can be in order to obtain maximum profits.     To begin with and to put ourselves in context, we should talk about the company Facebook, which as we all know, was created by Mark Zuckerberg, and was originally going to be used only by students at a university to connect with each other. Little by little it grew to become one of the most used social networks. As time went by, the creator gradually took over other very successful social networks, such as Instagram, Messenger and WhatsApp. With this, Mark managed to gain a virtual monopoly on social networks, because, with the exception of Twitter, the rest of the most used applications in Europe and North America belong to him.    Now that we have some context, we can...

Social Media. We hear about this term repeatedly and there is a reason why.  As we use to say, numbers speak for themselves, and social media in its entirety is growing exponentially when it comes to traffic and users. But before talking about this, we should be aware of what Social Media really are. To explain the term, if we get technical, we can say that it “refers to a computer-based technology that facilitates the sharing of ideas, thoughts and information through virtual networks and communities”. In a few words, Social Media are communication platforms where users share simply what they want.   This kind of technology came with the arrival of Web 2.0, let’s remember that this kind of web (developed around 2000) was the first one to promote user’s interaction. Internet started being seen as a collaborative platform where individuals could not only read information but also share contents and even generate and publish them for the community. This brought new models of dis...

  November 20th is Universal Children's Day, since 1954, but it is also the Anniversary of the Universal Declaration of Children's Rights, which occurred in 1959. This day serves to raise awareness among the population around the world about how children are the most vulnerable group, above all, in crisis situations and problems. World Children's Day is a great opportunity to raise awareness in schools and in society in general. It is important to know that childhood is an unrepeatable and crucial stage of life and that all children must be protected, safe, and provided with health and education, regardless of where they are born. For this reason, some large brands wanted to honor this important day through the creation of advertising campaigns, which managed to impact the viewer through an emotional message. These companies have managed to focus their Corporate Social Responsibility (CSR) in an optimal way, achieving that their activity generates on their clients and socie...

  Nowadays companies have distanced themselves from the idea that profit is the ultimate goal of a corporation, to adopt a more comprehensive point of view that includes the impact that their commercial and productive activities have in the world. Coming to the realization that the own company has a negative effect in different areas of society is a relatively easy thing to do, but taking measures to amend those flaws is no easy task to do. This often clashes with the interests of the company such as profitability, expansion, and responsibility to its shareholders. But in recent times almost every company has implemented a plan of corporate social responsibility which addresses the negative effects that they have on the environment, society, and economic system. These changes have been fueled by the growing demand for eco-friendly products by customers, strict regulations regarding emissions by governments, and worker's unions demanding better labor conditions.   But how hav...

What is Big Data?   Big Data is a relatively new concept in the business world. Through its translation we can deduce that this great concept "Big Data" is nothing more than a set of tools and technologies whose function is to allow us to work with a massive amount of data.  If we do a search on the internet to define it in a formal context, we will obtain a wide variety of results. That is why I am going to mention one of the first definitions that helps to understand this great term formulated by Gartner (a consulting and research company of information technologies based in Stamford, Connecticut, United States) in 2001 and is still used today as a reference in the explanation and understanding of Big Data "Big Data is data that contains a greater variety and that is presented in increasing volumes and at a higher speed".   One of the big questions we can ask ourselves is why did the development of big data begin; but the answer is very simple today in the 21st ce...

 Big Data is a resource that has been used for quite some time, not only in the business world, but also in many areas such as medicine or politics. For anyone who uses it, it will be quite useful to know practically anything you want to know that has had a history in which data has been collected. Big Data, for those who do not know what it is, is a term that refers to data sets so large and complex that they require non-traditional data processing applications to process them properly. In other words, an immense sea of data that must be compiled and ordered by means of computer processes in order to be useful and to know what you want to know based on this compilation. In addition, Big Data is driving the progress of society and, above all, of companies, as it is allowing companies to get to know their customers better, offer them better products and even anticipate their needs and offer them the product before the customers are looking for it. Despite the fact that it seems to...

  Netflix is a media service provider that is based out of America. It provides movie streaming through a subscription model. It includes television shows and in-house produced content along with movies. Netflix is currently renowned as the most valued company/media company in the world and transcends even Disney. So much so the current valuation of the Netflix company is $234 billion. The company and numerous case studies attribute their great success to the customer retention that they have been able to achieve. Customer retention may be defined as the process of engaging the customers and appealing to them to use the service or buy the product. Now, this may seem like a simple tactic at first glance, but keep in mind that it is also considered by many to be the most important tactic used by any media company. And Netflix has used it so cleverly that its customer retention rate is extremely emotional and continues to increase over time. None of us know exactly the actual number o...