Inside a marketer's mind

It is known to all that changes in the field of SEO occur at an incredible speed and the rules that this field has, in addition to being often unknown or hidden from the common mortals, are available for even more rapid changes and dazzling. We already know that Google constantly makes changes to its algorithm and that is why SEO enthusiasts or professionals are scared and have learned (by force) to deal with these changes by resigning themselves to the calendar that Google itself imposes. It is for this reason, and for many other things, that we say that SEO dies one day and is resurrected the next, and this has happened on countless occasions. Furthermore, we coined the above phrase because SEO (and in general all search engines) is gradually fading due to the emergence of the omnipotent Artificial Intelligence (AI) on the scene. The free arrival (or payment depending on what the user demands and for what they want from the tool) of chatbots like ChatGPT, which answers the ques...

As we all know, the World Cup is being held in Qatar these days. The second most watched sport event in the world, only surpassed by Olympic games and overcoming by far other sports events like Superbowl, the Rugby Worldcup or the NBA finals. The graph below is useful to understand the magnitude of this event that only happens every 4 years. Once we understand the magnitude of the World Cup, we can understand why the major brands want to be present in Qatar 2022.  But It´s not that simple, Qatar has been involved in a lot of controversies since the selection as host of the World Cup. Many newspapers, journalists and influencers have criticized this election because it is a country that does not have fundamental rights for women, does not respect the LGBTQ community and more than 6500 people died during the World Cup construction works, apart from not being a country with a great football culture. And this It´s something that Qatar doesn´t want to change because the World Cup ambass...

 Until relatively recently, companies generally consisted of one part that was in charge of manufacturing the products and another part that was in charge of selling the manufactured products. In most cases, product design, product changes, etc. were designed by the factory in consultation with the sales department, and marketing did not even exist in many companies. In the past, companies focused on manufacturing a product that either stood out for its quality compared to the rest of the products on the market or was more competitive in terms of price without attending to the needs of consumers. This has changed a lot in the last two decades. Companies have gone from having a product-oriented approach; trying to produce products of the highest possible quality, to having a customer-oriented approach; first asking themselves what the customer really wants, how they want it, when they want it, in what quantities, formats... to then be able to design and create a product that sells b...

  Cyber Monday is next to the corner, and if you are interested in electronical gadgets or you have to replace an old one, it is one of the best moments and you must take it into account. On this date, most companies related to technology offer big discounts in products out of stock, from previous seasons or lower prices in actual products. On the other hand, it is not easy to find the most suitable ones, and, although you find them, you could be lost due to the big demand of products there are and find the gadget you wanted out of stock. To avoid all these possible problems, we are going to give you some important tips so as to take advantage of this day: ·          Make a wishlist As we have mentioned before, pointed dates such as Black Friday or Cyber Monday are good opportunities to find fashioned products with some interesting discounts, but you must be careful, due to the fact these are the products that use to be out of stock...

  We know that this weekend is Black Friday and that we are all going to be ready to make several purchases at a good price. So, let's dedicate today's post to know what we don't know about this “Special Day”.   What is Black Friday? It consists of a retail phenomenon that produces a great rise in the income of businesses.   It has its origin in the United States. It is always celebrated on the last Friday of November, the day after Thanksgiving. It all starts in the 60s, coinciding with a time when U.S. retailers wanted to increase their s ales during the holidays.   The name was coined in the 60s in Philadelphia, United States. It was how the cops described the city's traffic chaos when hordes of suburban shoppers and tourists flooded into the city in advance of the big Army-Navy football game held on that Saturday every year and the increment of sales in the shops the day after Thanksgiving.     The term "Black Friday" spread...

Today, we live in a globalised and constantly changing world that operates based on data and its development. New technologies emerge every day, some succeed and some fail, but all technological innovations are all about the same thing; trying to make people's lives more efficient, convenient and practical. As a result of this, we can see that most of the innovations made by large companies are mainly focused on the customer, and this is very important, as they are the ones who, through purchases and different activities, move the economy, providing benefits for those same companies. Fifty years ago, companies focused on making the highest possible quality products, but today the focus is no longer on the product itself but rather on the consumer, analysing the processes and causes behind the purchasing decision process in order to predict the needs of customers and be able to anticipate them, trying to give them a better shopping experience. All of this can be managed thanks to ...

  I think we all know the clothing firm Zara, belonging to the Inditex group, is a very broad firm and is present in many outlets both physical and online. Its latest bet is the sale of second-hand clothes, they have the challenge of extending the life of Zara’s garments, basically as the Vinted application (application used for buying and selling clothes of any brand, firm or type of clothing, without having a specific firm) what Zara wants now is to give customers the ability to sell clothes that no longer use but is in good condition and thus be able to get extra money, or also to be able to buy clothes from Zara at a better price and perhaps to acquire products that you understand are at a higher price and thus at a more affordable price, or even to get iconic garments from other seasons that you could not buy at the time and now you have the possibility of acquiring it and even at a better price than it was at the time.   HOW WILL THEY MANAGE TO ...